Where are all the good people? I often get asked this question when new people first join me in a home based business opportunity. You see, we have been conditioned to follow the pack and do what everyone else is doing, even if its the wrong strategy. I see many leaders preach about duplication and follow along on how they made their fortune in network marketing. The problem with that strategy, is what worked well for them, may in fact not work well for you.In today’s article, I will outline 3 areas of where you can go to find and locate good quality people. Many people are probably familiar with the first two areas, but not necessarily realize the advantages of organic search results, especially if you are just starting out.1. Warm Market – Is this still a good way to build?We have all heard the stories about making a list of 25 or 50 people that you know, get some training and start calling them to build your home based business opportunity quickly. Hey, I am the first to suggest doing this only if you feel comfortable doing so. That may be a contradiction to the super star network marketers advice, but here me out.Let me repeat, call your warm market (circle of influence) if you are OK doing so. If you are not, then you will need to explore other effective ways to build your home based business. The fact is, you will likely utilize a variety of methods to build your business opportunity anyways. I am just tired of the 1 approach fits all mentality to this business. I am still in the trenches day in and day out. Over the years, I have found that I no longer want to approach too many of my friends. Its a personal choice, but one you should consider as you build a business.2. Social Networking Sites – Are they effective?Several years ago, I reached out and started working the social networking sites. I really knew little about the process and wanted to make sure before I tried building my home based business opportunity by this method, that I understood the rules and how to maximize my time. What I learned over time, you should never try and sell something to someone in social networking sites. It is far better to get to know people, make friends and in time, people will ask you what you do.I have seen too many people try and come in, make up a MySpace, Twitter or Facebook page only to fail. The problem is there approach. Their home page is a like an advertising billboard. Most people ignore them because they have become conditioned seeing them all the time. If you want to stand out, build a nice profile, without all the in your face approach and reach out daily to make friends. In the course of a year, you could have several hundred close contacts and some may even join you in your business.3. Organic Search Results – What is this all about?In the past couple of years, I had a desire to finally start learning about driving traffic to my websites via organic search results. The problem was I didn’t know, what I didn’t know. So after searching around, I found some good people to educate me on the fine art and science of SEO. You see, I believe this is by far the best strategy overall for my situation. But there are some really good reasons for it.During the past 10 years, I have been involved in a few home based business opportunities. I really never made a lot of money, but I certainly learned a tone of skill sets by some great mentors. The problem was after I made a decision to leave, I had to start over. Well, I’m tired of starting over each time and decided that if I went with another company, I would build my home based business much differently this time.I wanted to only build by organic search results. You see, what happens in 2 years down the road if the company I am currently involved in goes bankrupt, they change the compensation plan or I simply decide this is not a good fit for me. Well, what do I do if I build the traditional ways. You got it, I am left to start over yet again.So this time, via search engine optimization (SEO), I have decided that no matter what happens with Company A in the future, by having my websites at the top of the search engines, I will always be able to make money in a home based business. If Company A goes under, all I need to do is look for another company that I like, change the links on my websites and within a short period of time, I am back in business because of traffic coming to my website.Each of us has to decide what methods we should use to build our particular home business. For many people, they enjoy the one on one interactions, doing home parties and building by traditional methods. Hey, that’s OK with me too. Many people are choosing to go online and look for ways to make money. You need to take some time, educate yourself and understand there are pros and cons for each method. No matter which method you choose, understand it will likely take 2 to 4 years before you make any serious money. None of the methods are instant wealth creation methods, but rather long term viable options.Make it a great day,Darrell Lischka
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